Toyota may enter new segment

Japanese car manufacturer Toyota has announced that it is assessing the possibility of entering new segments in Colombia. The firm led the segment for pick-up trucks in August 2009, driven forward by its innovative portfolio and a cut in prices of around 5% on average. However, Toyota has seen its market share drop by 2% so far in 2009. In order to offset this fall, the firm has introduced post-sale and marketing strategies as well as extending the warranty period for its vehicles.

Publication: Esmerk - News monitoring
Provider: Esmerk
September 29, 2009

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