Nestle starts production of new Seduccion chocolates

Following an investment of USD 2mn (EUR 1.44mn) in new machinery, Nestle has begun to produce its Seduccion range of chocolates in Colombia. The new product will be available in three different versions: Seduccion Leche milk chocolate, Seduccion Blanco white chocolate and Seduccion Dark containing 60% of cocoa.

The company hopes to attract new consumers with its new products, although it is aware of the strong competition within the domestic chocolate market. It will directly compete with Chocolates Santander gourmet chocolates produced by local confectionery company Grupo Nacional de Chocolates, which contain between 65% and 70% of cocoa.

The firm estimates that domestic chocolate consumption stands at some 450 grammes per person per year, which is significantly low compared to other countries. Nestle hopes to boost sales by 5% in 2009, up from the USD 450mn reported in 2008. Additionally, Nestle Colombia has also introduced its new Seduccion range of chocolates in Ecuador

Publication: Esmerk - News monitoring
Provider: Esmerk
June 19, 2009

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