Hershey's enters Colombia via Congrupo

Hershey's, the world’s number-one chocolate manufacturer, has launched its product range in Colombia. The US giant has stated that its entry into the local market is not direct competition for national chocolate manufacturers since the product range and the price-list is different. Hershey's chocolates will be imported and sold by Congrupo SA. Its brand-names include Hershey's Cookies N'Creme, Hershey's Milk Chocolate with Almonds, Hershey's Milk Chocolate, Kisses Milk Chocolate, Kisses Milk Chocolate with Almonds, Kisses Caramel, Kisses Cherry and Kisses Truffle.

Publication: SABI - Business News
Provider: South American Business Information
December 19, 2008

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